LUXURY . UPCYCLING . VINTAGE . ICONIC
OUR STORY
It all began in Tunisia, the birthplace of Donia Koubaji, where her love for fine lingerie was first awakened.
Far from the glitz of luxury fashion, she saw lingerie as a symbol of timeless femininity and empowerment.
After moving to Paris to study interior architecture, Donia’s passion for lingerie evolved. A collector at heart, she spent her time hunting for rare and precious pieces, nurturing her love for this intimate universe.
Her journey led her to work with prestigious fashion houses, where she trained in exceptional craftsmanship, the codes of luxury, and the intricate secrets of corsetry, all with the dream of one day bringing her own creations to life.
Over time, a vision took shape: to create a sustainable brand where every piece would be born from artisanal excellence.
Rather than producing new materials, she chose to elevate what already exists, celebrating the beauty of the past.
Her encounter with Nour Hajri, a multidisciplinary French-Tunisian artist, marked a turning point for ATELIER LUVIA.
Drawn to this bold vision, Nour joined the journey, bringing a strong artistic dimension and a unique perspective to the brand.
And so, ATELIER LUVIA was born in 2024, an ode to beauty, commitment, and timeless elegance, where every creation tells a story shaped by the artisan’s hand.
SUSTAINABLE ELEGANCE:
LUXURY, REIMAGINED
At ATELIER LUVIA, we believe it is possible to combine a passion for fashion with deep respect for the planet. That’s why, rather than producing endlessly, we honor what already exists, creating exceptional corsets from leftover fabrics sourced from renowned luxury houses, transforming these precious materials into timeless, one-of-a-kind pieces.
Because luxury is not defined by novelty, we breathe new life into the finest treasures from the past, carefully curating iconic lingerie, sculpting corsets, and rare vintage pieces. These wonders of yesteryear are fragments of history, timeless objects of desire made to be worn, admired, and passed on. Far from fast fashion, every piece tells a story, a story of exquisite craftsmanship and empowered femininity, reimagined through generations.
Choosing ATELIER LUVIA means choosing creativity and sustainability, and helping redefine the luxury of tomorrow. More than a fashion statement, each piece extends the life of rare and beautiful materials, offering them a second existence. In doing so, you help reduce the environmental footprint of the fashion industry, gracefully and meaningfully.
With LUVI, you embrace your sensuality and allure with confidence, staying true to your values and your personal style.
EMPOWERED WOMAN:
A BOLD STYLE, FREELY EXPRESSED
The LUVIA woman is free, bold, and unapologetically herself. She celebrates her femininity without compromise, staying true to her style and her values.
At ATELIER LUVIA, we create more than lingerie, we craft pieces that echo your personality, designed to elevate your presence with elegance and character. Each creation, whether vintage or designed in our atelier, is carefully selected to allow you to express yourself fully and authentically.
Because femininity is lived in countless ways, our wardrobe is endlessly versatile, adapting to every moment of your life, from the everyday to the most special occasions. Every detail matters. Every fabric tells a story. Every piece becomes an extension of who you are. We believe in fashion that reflects you, a fashion that honors your individuality and values. More than an aesthetic choice, it’s a form of self-expression, a subtle and powerful way to reveal yourself with confidence.
Wearing ATELIER LUVIA means embracing a vision of conscious, timeless luxury, where beauty meets purpose and authenticity. It’s making fashion more than just clothing, it becomes your signature.
OUR TEAM
Behind ATELIER LUVIA’s unique and refined creations is a team of talented and passionate women, driven by a love for detail and a deep respect for true craftsmanship. Each piece is the result of meticulous work, where traditional savoir-faire and modernity come together to elevate your femininity.
DONIA KOUBAJI
FOUNDER & SOUL OF ATELIER LUVIA
Donia founded ATELIER LUVIA to bring her dream to life, uniting her passion for exceptional lingerie with her commitment to sustainability. A collector at heart, she carefully curates rare and precious pieces with unwavering attention.
With her strong experience and business acumen, Donia oversees all aspects of the brand, from sourcing vintage treasures and designing exclusive collections, to managing operations and logistics.
Her thoughtful leadership and deep knowledge of the luxury world make her the emblematic figure of ATELIER LUVIA.
NOUR HAJRI
THE ARTISTIC EYE OF ATELIERLUVIA
Nour is the artistic director of ATELIER LUVIA, passionately shaping the brand’s visual identity. With a sharp eye for beauty and boundless creativity, she brings a unique touch to every creation.
Thanks to her refined artistic vision and love for detail, she builds a universe where each piece tells a story, blending seamlessly into ATELIER LUVIA’s singular aesthetic.Her gift lies in revealing the timeless beauty of vintage pieces while infusing them with a modern elegance that resonates today.
OUR EMBROIDERERS
GUARDIANS OF ANCESTRAL CRAFT
ATELIER LUVIA collaborates with exceptional embroidery artisans, whose talent and expertise elevate every piece in our collections.
Their delicate and precise work adds a unique dimension to our creations, turning each embroidery into a true work of art.
These true “fairy fingers,” heirs to an artisanal legacy passed down through generations, preserve precious techniques that ATELIER LUVIA is committed to protecting.
Through this collaboration, we celebrate the excellence of handmade artistry, where every stitch tells a story and embodies timeless elegance.